The End of YouTube is Coming, Say Hi to Joost
Juicy (I mean joosy) title eh? ;) There’s some truth to this. Really. Ever heard of Joost?
Joost is the future of television.
Think television on your laptop or computer at any time and any place with Internet. It’s a new piece of software (formerly under code name ‘The Venice Project’) created by the same people who gave birth to Skype and Kazaa, Niklas Zennstrom and Janus Friis. Joost is currently under beta testing.
Why is Joost the end of YouTube? Here are a few reasons:
- Joost recently teamed up with Viacom to allow streaming of shows from MTV, Comedy Central, Paramount Pictures, etc. (YouTube just got a spanking by Viacom, forcing them to remove over 100,000 videos)
- Joost runs on a P2P network. That’s right, file-sharing. Like Kazaa. So imagine 1 million users and each user has a mere 10 videos.
1 million users x 10 videos = 10,000,000 videos to stream on the Internet
From a Wired.com article:
The vision: universal TV, running on a hybrid P2P platform—millions of exquisitely networked PCs fortified with traditional video servers. Free to viewers who download the player app. Friendly to content owners, thanks to industrial-strength encryption. Delightful to advertisers, adding pinpoint targeting to their all-time favorite medium. Everyone’s a winner!
Currently, YouTubers upload content to a central server managed by YouTube.
- The Joost guys have quite some experience under their belt. Skype: sold to eBay for $2.6 billion. Kazaa: who hasn’t heard of this revolutionary p2p tool? They’ve teamed up with the greatest to create a revolutionary product.
A screenshot of Joost in action
Remember that hype surrounding a company called Google back in the late nineties?
Joost is the next big thing. Just watch… (no pun intended) :p
Tags: The Venice Project, Skype, Kazaa, Joost
» Bonus: Check out other posts in the Tech category.
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February 20th, 2007 at 10:38 pm
I’m all overwhelmed and lost. It’s so hard to keep up with what’s new and best. I’m afraid I’m too slow to keep up :(
February 20th, 2007 at 11:48 pm
I wouldn’t go as far to say that Joost is to replace YouTube. Each application serves a different audience, as Joost is meant for TV broadcast, not personal videos for videoblogging or stupid stunts. Collegehumor.com, Break.com, and sites of that genre definitely have all that covered. I’m pretty sure YouTube is here to stay, as Joost does something entirely different.
A better comparison would be Joost vs. TVU or TVants (which is HUGE in Asia, btw). I’ve been using TVU to watch my international soccer games, Aussie Open matches, and other things on channels such as HBO, NBC, ABC, ESPN, etc. For all you readers who want to get a taste of what Joost is like, check out TVU here:
http://tvunetworks.com/download.htm?id=rdb_us
The technology has been around for a few years, but now it comes down to branding and marketing. As the company who created Skype, they should have no problem garnering a massive audience. The genius behind all this Beta testing is that this very “audience” is what is required to lift this project off the ground. People will go where the hype is, and that’s just how they’re playing it.
Cheers.
February 20th, 2007 at 11:54 pm
http://franticindustries.com/blog/2007/02/20/and-thats-why-joost-wont-allow-user-uploaded-videos/
This is actually a great post sort of detailing what I was trying to outline in a measly comment. Enjoy =)
February 21st, 2007 at 12:43 pm
Good points Jon. Perhaps these are indeed two different types of beasts. I’ll be interested to see how this all pans out when Joost goes live in March.
Thanks for the resources!
February 21st, 2007 at 1:31 pm
I like Joost. It’s a lot like China’s PPLive or TVUnetworks for the west (in fact i’m having troubles seeing how it isn’t different from PPLive). PPLive is huge out there and if Joost can continue to sign these content distribution deals, they stand a good chance of being a legitimate online video player. Should be interesting to watch.
February 21st, 2007 at 6:56 pm
i’m not cool enough to get a beta invite. can you hook it up with one tony?
February 22nd, 2007 at 8:23 am
Sure wish I could Jesse, but I don’t have a login yet either. Working on it… ;)
February 22nd, 2007 at 10:47 am
I’ve been watching Joost for awhile now. You really think it’s going to fly? It’s interesting but I haven’t seen much enthusiasm in the target demo but maybe this is just the quiet before the storm.
February 22nd, 2007 at 10:48 am
I just reread my comment. The diction is falling all over itself. Sorry; my brain’s still on analog.
February 26th, 2007 at 3:14 pm
[…] Perks of reading this blog? First dibs at Joost, the new internet television site that I wrote about last week! […]
May 1st, 2007 at 11:31 am
I think the question that needs to be answered will be which service, Joost or YouTube, offers the best quality of experience. Clearly, Joosts streaming rates will look better as their peer-to-peer network gains more points of presence. However, Google’s money can buy many points of presence also (see I, Cringely at PBX on this topic).
Since YouTube is now rumored to be using Rivulet’s technology to effectively grab as much bandwidth as they might ever need, and Joost appears to be doing something similar, the competition may be narrower than many of us now believe. In the end, if the ISPs start using technologies like NuMetra’s or Allot’s to effectively limit their streaming rates, and net neutrality goes out the window, then the whole thing could be up for grabs. Most likely, some new player is going to emerge out the blue.
May 22nd, 2007 at 5:02 pm
[…] move by the Joost guys. For those of you who don’t know what Joost is, read here (basically internet TV). The service is pretty awesome and is expanding every week, but they need […]
June 4th, 2007 at 6:29 am
I’m trying to find a place where I can watch free online football games or just live TV for my MacBook but every good sites I find (ppstream, pplive, etc) it won’t work because I don’t have a Microsoft Computer. Any help guys?? I would really appreciate it!
I’ve been using Joost for a while too and I agree with Angela, Maybe it is the quite before the storm! There has been a lot of hype and I hope it lives up to it.