Classic Hamburger Joint, Viral Publicity
Posted on 13 June 2007
This place is sweet. It’s a restaurant called ‘The Apple Pan’ in Los Angeles. I ate there today upon my girlfriend’s suggestion. The place is classic, viral, and successful for the following reasons:
- It’s old fashioned. Even the cash register is vintage with fat push-down buttons.
- They sell $6 burgers (literally) and they are really tasty and juicy and filling.
- Super home-y. Just look at the photo above.
- The main server is super amicable in a very unique way and bonds with the customers.
When we went, there was a line at all times. If you’re ever in LA, visit this place. You see this word-of-mouth advertising? Totally voluntary. I wonder how many people are visiting this place for the first time and telling their friends about the experience. This is viral.
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