This is True, Effective Publicity
Posted on 13 July 2007
- Paying millions of dollars for TV advertisements?
- Destroying a sold-out-all-over-the-USA $500 iPhone?
This is true publicity. 700,000 views and counting. How did I hear about it? It was on the news here in Taiwan. International publicity. Who wins? The blender! They’ve blended iPods, golf balls, you name it…
These days, you’ve gotta be damn innovative with your marketing to catch people’s attention and respect. Blendtec is the epitome of such marketing. Another example from an earlier post.
Tags: iPhone, blender, Blendtec
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July 13th, 2007 at 12:47 pm
Brilliant…
July 13th, 2007 at 2:21 pm
Oh that’s just sikk. Makes a gearaholic like me wince.
July 13th, 2007 at 8:10 pm
;-)