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    This is True, Effective Publicity

    Posted on 13 July 2007
    • Paying millions of dollars for TV advertisements?

    Bleh.

    • Destroying a sold-out-all-over-the-USA $500 iPhone?

    PRICELESS.

    This is true publicity. 700,000 views and counting. How did I hear about it? It was on the news here in Taiwan. International publicity. Who wins? The blender! They’ve blended iPods, golf balls, you name it…

    These days, you’ve gotta be damn innovative with your marketing to catch people’s attention and respect. Blendtec is the epitome of such marketing. Another example from an earlier post.

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    3 Responses to “This is True, Effective Publicity”

    1. Inderjit Says:

      Brilliant…

    2. Tony Chung dot CA Says:

      Oh that’s just sikk. Makes a gearaholic like me wince.

    3. Tony Chung Says:

      ;-)

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    This is True, Effective Publicity

    Posted on 13 July 2007
    Written by Tony Chung
    Filed under Fun
    3 Responses to this post

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