There has been a significant shift in the reason we still purchase music these days. Ten years ago, the reason we bought a music album was because of one of the following:
- Enjoyed a song from the artist on the radio
- Found the artist attractive
- Friend’s recommendation
- Saw a memorable live performance
In other words, we bought albums for the right reasons. These days, it’s much different. Here are the three primary reasons why we buy CDs:
- Don’t know how to download the music for free
- So indie or niche that the music is not available for download (you searched)
- You are buying simply to support the artist (you may already own the downloaded digital files)
Let’s focus on #3. This is very interesting. People are buying CDs simply to SUPPORT the artist, so he/she can get the royalties. It’s the same reason you would drop a few bucks in the street musician’s guitar case… Never would this have been a chief reason a person bought a CD ten years ago.
Again, I find this very interesting. Ethics is not much part of the equation I think.
Software, music, movies, images, books… more and more things are becoming downloadable everyday. Where are we headed?
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 | Tony Chung is a 27 year young musician/designer and founder of Geekwhat Design. Tony has a EE degree and left his job at Cisco Systems to release 2 albums in Asia and star in a film. This blog is about entrepreneurship, Apple products, music, and financial investing. Read about how he parallels his band with doing business here. (more...) |
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