Tony’s Golden Rule of Purchasing
Recently, I bought a very slick and innovative watch, the Lexon e8. Here it is:

I’m not gonna lie. It was not cheap. I could almost buy an iPod for the price. But a worthy investment in my opinion. It’s a new way to read time and the equalizer-like style is representative of my interest (music). It is also a story waiting to be told in a conversation with a new person.
I’m a pretty cheap guy in general. I don’t spend big bucks, I’d rather save or invest it in stocks or CDs. But when making this purchase a few days ago, it got me thinking about what’s worth investing in. And here’s what I’ve concluded:
Tony’s Golden Rule of Purchasing
If it is:
- Special,
- Within 10% of what you would expect the price to be, and
- Your gut is telling you “buy it”,
…then it’s probably a good idea to buy it (aka. GET IT
).
I think this is a good way to think about whether or not to invest in something.
Right?

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