Don’t Be a Whore.

by Tony Chung on October 7, 2010

Obscene title?  My bad :)

Allow me to explain… the reference is to a typical business transaction.

Let’s parallel a normal process of building a relationship to a normal business transaction.  Typically when you meet someone you would like to build a relationship with, you go through the following process:

RELATIONSHIP:

relationship

You meet the person, you go through some dates, then you …get your jiggy on.  Let’s look at this process from a shallow viewpoint: basically the goal is to reach the final step of sex.  From an efficiency standpoint, the trick here is to minimize the ‘x’ in  ‘x times’, meaning minimize the number of dates you need to go through in order to reach jigginess a.k.a. sex.

So, the MOST efficient way would then be:

whore

i.e. skip the dates and get straight to the jigginess.  The problem with this solution is that this route usually ends up in a very short-term relationship.

Now let’s parallel this to a business transaction.

BUSINESS TRANSACTION:

business

You meet the customer for the first time, you gain their trust and increase credibility through continual follow-ups ‘x times’, then you finally get the order and get paid.

Again, from an efficiency standpoint:

whore-biz

You would skip the middle and just try to get your new client’s cash right off the bat.  This is what I like to call the business of being a whore.  A one-time transaction that probably won’t end up in a long-term client.  No good.  You’ll notice a lot of such ‘whores’ doing business in China.  😉

Bottom line: Don’t be a whore when it comes to business. There’s no shortcut, build a solid relationship and credibility with your client and the money will come very soon and very naturally.

Your thoughts?

{ 6 comments… read them below or add one }

KWan October 7, 2010 at 12:43 pm

good analogy.

DK October 7, 2010 at 3:10 pm

Made me smile and nod :-)

KWan October 7, 2010 at 4:43 pm

good analogy.

DK October 7, 2010 at 7:10 pm

Made me smile and nod :-)

The Seed Planter January 13, 2011 at 9:54 pm

The title definitely got my attention…. :)

Tony January 13, 2011 at 10:12 pm

:-)

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