If you are following the NBA season this year, then you know how strong and deep the San Antonio Spurs team is this year. They’re currently on a 20-0 run (that’s 20 wins in a row) and on their way to the NBA Finals – not to mention that head coach Gregg Popovich just picked up NBA Coach of the Year 2012. As I read the NBA news this morning over coffee, a revelation struck me:
The Spurs are the Google of the NBA.
Hear me out… Check out this (dumbed down) infographic on comparisons between the two entities (more after the graphic):
You simply can’t argue that the Spurs are a boring and unexciting team to watch. Yes they drain their baskets and play brilliant basketball, but no flash and no sexiness. None. But you know what? They get the job done. They win. I personally use all five Google products listed above on a daily basis (literally) but I don’t find them sexy or attractive at all. But hey it doesn’t matter, they work damn well and are super reliable.
Bottom line: In business, the priority should always be creating a product that just works. Nevermind the sex appeal, does it work and is it reliable? Yes? OK, then the next step is to beef up the sex appeal. Not the other way around.