The rags to riches stories of the successful bloggers on the Internet really amaze me. These guys basically sit at a computer, churn out (good content) blog posts, and reel in the big bucks. And I mean big bucks. We’re talking millions, enough dough not to have to work for an employer ever again. Let’s look at a few examples:

• Michael Arrington. He writes Techcrunch.com, a blog that features the newest tech startups in the Silicon Valley. He gets exclusive information before others and has a ginormous viewership.- Perks: He is reeling in $60,000+ per month from ads on his site.
• Robert Scoble. Robert is a technology enthusiast and one of the most read bloggers on the Internet. I had an interview with him earlier this year, lucky for me, Robert likes me =)-Perks: Robert got picked up by Microsoft to become their evangelist. He then got recruited by Podtech.net to become Vice President — he also has a show there. He recently got hired by Fast Company magazine to write his own column.
• John Chow. John provides tips to bloggers on how to make money online through advertisements and other strategies. I also chatted with him earlier this year in an episode for Talkmatic. (a good one).- Perks: John makes over $10,000 a month on his site.

These bloggers all have very strong authority on the subject that they are writing about. They are also consistent, devoted, and respond to their communities. They found a niche and destroyed all potential competitors. Sounds familiar?

It’s a business! Your thoughts?